Welcome to AHead by CMH preview session Pay per Click.
We are sure you will enjoy learning!
To start, simply mouse over the dots on the image below.
Key Takeaways
- Pay per Click (PPC) is a form of online advertising invented by Google - also known as SEM
- PPC delivers ads in search results based upon the search terms entered by the user
- Unlike traditional advertising where the advertiser pays a fixed fee,business using PPC to advertise only pay for the number of clicks generated by users clicking thru the ad on their screen
- PPC concept of advertising has spread to Facebook and other social platforms
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