Friday, June 20, 2014

Pay per Click

Welcome to AHead by CMH preview session Pay per Click.

We are sure you will enjoy learning!
To start, simply mouse over the dots on the image below.


Key Takeaways

  • Pay per Click (PPC) is a form of online advertising invented by Google - also known as SEM
  • PPC delivers ads in search results based upon the search terms entered by the user
  • Unlike traditional advertising where the advertiser pays a fixed fee,business using PPC to advertise only pay for the number of clicks generated by users clicking thru the ad on their screen
  • PPC concept of advertising has spread to Facebook and other social platforms

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